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Maison de la soie in the spotlight in Placéco: heading for Europe!

Guillaume ArbelApril 30, 2025
Guillaume Arbel
Maison de la Soie à l’honneur dans Placéco : cap sur l’Europe !

We are delighted to announce the publication of an article dedicated to Maison de la soie in the business magazine Placéco published on April 25, 2025. This report highlights our vision, our ambitions, and the levers we are using to promote our brand on a European scale.

You can read the article here : Béarn-based Maison de la Soie sets its sights on Europe

In this interview, we share the main lines of our development:

  • The migration to Shopify Plus for an even smoother, more efficient user experience
  • L'international expansion with the translation of the site into several languages to support our growth in Europe
  • Visit development of our product range with new references, always 100% natural silk, inspired by our customers' requests
  • A premium customer experience from advice to delivery, with a responsive, human and caring customer service
  • And a constant commitment: selling at the right price, without intermediaries to make quality silk affordable

Our ambition: to make Maison de la soie a benchmark brand in Europe for natural silk bed linen, supported by a small team that works hard every day to satisfy its customers.

Many thanks to Placéco for highlighting our entrepreneurial adventure!

After a career in aviation, Guillaume decided to make a radical change of direction and join the family business at 100%. He is in charge of administration and business development at Maison de la soie.

Favorite product : Silk duvets


Guillaume Arbel – CEO, Maison de la soie

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