For the third consecutive year, Maison de la Soie has been included in the Growth Champions ranking published by the newspaper Les Échos . After ranking 253rd two years ago, then 222nd last year, we have reached 129th place this year. This significant progress reflects the acceleration of our development and the strength of our business model. This recognition acknowledges our hard work and the continuous improvement of our product range and online store.
A continued rise in the Les Échos rankings
Maison de la soie, listed for three years
Moving from 253rd to 129th place in three consecutive editions illustrates a sustained momentum. We have been growing since the brand's creation in 2010.
What the Growth Champions ranking represents
The 2026 Growth Champions ranking recognizes the 400 French companies that have recorded the strongest revenue growth over the last three fiscal years. For Maison de la Soie, this is also a recognition of our long-term vision, which is far removed from the aggressive marketing strategies and exorbitant pricing too often seen in our sector. We are committed to offering fair prices and providing impeccable service.
The levers of our acceleration in 2025
The website redesign and the improvement of the customer experience
In early 2025, we undertook a complete redesign of our website. The objective was clear: to offer a smoother, more intuitive, and more elegant experience, reflecting the image of our products. Simplified navigation, enhanced product pages, an optimized purchasing process… Every detail was designed to facilitate the discovery of our collections and guide our customers in their choices.
This digital modernization has been a real driver of growth. It now allows us to better showcase the advantages of silk, its benefits for sleep, skin and hair, while guaranteeing a secure and pleasant shopping experience.
Expanding our range of silk products
The year 2025 also marked a strategic turning point with the significant expansion of our offering.
We now offer cusrtom made silk bed linen to precisely meet the specific needs of our clients: particular dimensions, hotel requirements, or personalized projects. This bespoke approach reinforces our premium positioning and our adaptability.
We have also developed a range of cosmetics based on organic silk , made in France . These products combine the natural properties of silk proteins with skin-friendly formulas. They are consistent with our philosophy: natural well-being.
The launch of Silk Peak, our outdoor brand
Another important step: the launch of Silk Peak , our brand dedicated to outdoor silk products. We wanted to explore new uses for this exceptional material, particularly in demanding environments.
This winter's standout product was the cashmere beanie lined with silk , which was a resounding success. The combination of cashmere for warmth and silk for comfort and softness offers a unique experience, whether in the city or the mountains. This success confirms the growing interest in technical products that combine performance with the softness of silk.
Silk Peak: Silk in Motion
Discover our outdoor silk brand, designed to combine technical performance, warmth, and softness. From cashmere beanies lined with silk to travel accessories, explore a new way to experience silk, even outdoors.
Growth that creates local jobs
Two new positions in Serres-Castet
This strong growth has allowed us to create two new positions at our Serres-Castet site, where we process all of our orders. We have chosen to centralize order preparation and shipping to guarantee rigorous quality control and optimal responsiveness.
A clear ambition: quality, accessibility and direct supply chain
Offering the best silk without intermediaries
Our model is based on a simple principle: offering high-end silk products at the fairest price, without intermediaries. This direct supply chain allows us to control quality, optimize costs, and maintain a transparent relationship with our customers.
We are constantly working to improve the customer experience: detailed advice, impeccable service and continuous innovation.
Discounted products
This year, we also launched a category of slightly imperfect products, which has been very successful. Since return shipping is free at Maison de la Soie, we regularly receive returns of products that we can no longer sell as new. We therefore sell these at a reduced price in a special category. These products, which most often have only minor packaging defects, sell very well. This allows us to reduce unsold stock and waste, which is good for the company and for the planet.
To conclude
We warmly thank our clients, partners, and teams for their trust and commitment. This progression from 253rd to 129th place is above all a collective success.
The story continues, with the same ambition: to showcase the excellence of silk, to combine innovation and elegance, and to build sustainable, responsible and future-oriented growth.
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