Le Mois du Blanc

At the beginning of each year, the French have a rendezvous with the Mois du Blanc. But do you know why this promotional period is so named? What bargains can you find? Is only the color white on sale? In short, we tell you all about this typically French tradition.

 

What is White Month?

Le Mois du Blanc is a period of discounts on bedding and household linen. It's the ideal opportunity to renew your duvets, pillows, duvet covers, sheets, pillowcases, etc. Take advantage of attractive offers to equip yourself without breaking the bank.

 

When is White Month?

Le Mois du Blanc takes place every year in France during the month of January. After the festive season, stores and online retailers of bedding and household linen start the New Year with some very interesting homeware promotions. This year at Maison de la soie, the discount period begins on January 11 and ends on February 7, 2023.

 

What are the origins of White Month?

A nod to the monarchy

One theory about the origins of the Mois du Blanc dates back to the French Revolution. In the aftermath of the war, factories in the town of Cholet, one of the bastions of the textile industry at the time, decided to introduce a period of promotions. The aim was to boost their business, which had suffered as a result of the various battles.

In 1900, Théodore Botrel, a famous singer, composed the song "Le mouchoir rouge de Cholet" (Cholet's red handkerchief) in tribute to the death of Henri de la Rochejaquelein, a royalist fighter from Vendée. La Rochejaquelein was wearing three white scarves, dyed red by his own blood under fire. Taking advantage of the song's success, a manufacturer in Cholet had the idea of creating a white and red handkerchief. He sent it to the singer, who advertised it. The craze for the handkerchief was immediate. Industrialists decided to introduce a period of discounts on products from their spinning mills. White being the color of the monarchy, and Louis XVI having been executed in January, the name was perfect!

 

A brilliant commercial operation

Finally, the 3rd and best-known story dates back to 19th-century Paris. The creation of the Mois du Blanc is attributed to Aristide Boucicaut, owner of the famous department store Le Bon Marché. To attract customers after the holiday season, he decided to fill his empty shelves with cut-price household linen. These were the beginnings of the winter sales. In this version of the story, white evokes the color of linen, which was predominantly white at the time, as well as the snow that covered the streets of Paris in January.



Today, the name Le Mois du Blanc has stuck. But don't worry, as trends have evolved and colors have multiplied, it's not just white that's being retired.

Le Mois du Blanc at Maison de la soie

Discounts on silk bed linen

Silk is rightly considered a luxurious natural material. So take advantage of the Month of White to buy silk bed linen for less. Duvet covers, sheets, pillowcases and even bed linenit's time to treat yourself.

 

Discounts on silk duvets and pillows

Visit pillows and silk duvets and pillows represent a fairly substantial budget. They're handcrafted, the raw materials are expensive and the benefits are exceptional. So if you're looking for an easy way to buy silk duvets, the Month of White comes at just the right time!

Discounts on silk accessories and pyjamas

At Maison de la soie, no good night's sleep is complete without silk pyjamas, sleep masks, night caps and night creams! And as White Month celebrates well-being in bed, there's no reason why our other silk items shouldn't be discounted. Take this opportunity to invest in silk for a good night's sleep without spending too much.