Every year, the French have a date with the Month of the White. But do you know why this promotional period is so named? What bargains can you find? Is only the color white on sale? We tell you all about this typically French tradition.
What is the Month of White?
White Month is a period of discounts on bedding and household linen. It's the ideal time to renew your comforters, pillows, comforter covers, sheets, pillowcases, etc. Take advantage of attractive offers to equip yourself without breaking the bank.
When is White Month?
Le Mois du Blanc takes place every year in France during the month of January. After the festive season, stores and online retailers of bedding and household linen start the New Year with some very interesting homeware promotions. This year at Maison de la Soie, the discount period begins on January 11 and ends on February 7, 2023.
What are the origins of the Month of White?
A nod to the monarchy
One theory about the origins of the Mois du Blanc dates back to the French Revolution. In the aftermath of the war, factories in the town of Cholet, one of the bastions of the textile industry at the time, decided to introduce a period of promotions. The aim was to revive their business, which had suffered as a result of the various battles.
A variation of this story has it that in 1900, a famous singer, Théodore Botrel, composed the song "Le mouchoir rouge de Cholet" (Cholet's red handkerchief) in tribute to the death of a royalist fighter from Vendée, Henri de la Rochejaquelein. La Rochejaquelein was wearing three white scarves, dyed red by his own blood under fire. Taking advantage of the song's success, a manufacturer in Cholet had the idea of creating a white and red handkerchief. He sent it to the singer, who advertised it. The craze for the handkerchief was immediate. Industrialists decided to introduce a period of discounts on products from their spinning mills. White being the color of the monarchy, and Louis XVI having been executed in January, the name was perfect!
A brilliant commercial operation
Finally, the 3rd and best-known story dates back to 19th-century Paris. The creation of the Mois du Blanc is attributed to Aristide Boucicaut, owner of the famous department store Le Bon Marché. To attract customers after the holidays, he decided to fill his empty shelves with household linen. at rock-bottom prices. These were the beginnings of the winter sales. In this version of the story, white evokes the color of linen, which at the time was predominantly white, as well as the snow that covered the streets of Paris in January.
Today, the name Le Mois du Blanc has stuck. But don't worry, as trends have evolved and colors have multiplied, it's not just white that's being retired.
Le Mois du Blanc at Maison de la Soie
Discounts on silk bed linen
Silk is rightly considered a luxurious natural material. So take advantage of the Month of White to buy silk bed linen for less. Comforter covers, sheets, pillowcases and even bed linen, it's time to treat yourself.
Discounts on silk pillows and comforters
Silk pillows and comforters represent a fairly substantial budget. They are handcrafted, the raw material is expensive and the benefits are exceptional. So if you're looking for an easier way to buy silk pillows and duvets, the Month of White comes at just the right time!
Discounts on accessories and silk pyjamas
At Maison de la Soie, you can't get a good night's sleep without silk pyjamas, a sleep mask, a night cap and a night cream! And since White Month celebrates well-being in bed, there's no reason why our other silk items shouldn't be discounted. Take this opportunity to invest in silk to sleep well without spending too much.
Treat yourself to the luxury of silk at low prices
Take advantage of the Month of White to discover our silk sets, pillows and comforters. Elegance and comfort have never been so affordable.
Discover our special offers
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