For the third consecutive year, Maison de la soie has been included in the “Champions of Growth” ranking published by the newspaper Les Échos. After ranking 253rd two years ago, then 222nd last year, we have reached 129th place this year. This significant improvement reflects the acceleration of our growth and the strength of our business model. This recognition celebrates our hard work and the continuous improvement of our product offerings and our online store.
A steady rise in the Les Échos rankings
Maison de la soie has been ranked for three years
Moving from 253rd to 129th place over three consecutive editions demonstrates sustainable momentum. We have been growing since the brand’s creation in 2010.
What the “Champions of Growth” ranking represents
The 2026 Growth Champions ranking recognizes the 400 French companies that have recorded the strongest revenue growth over the past three fiscal years. For Maison de la soie, it is also recognition of our long-term vision, which steers clear of the aggressive marketing strategies and absurd pricing all too often seen in our industry. We are committed to offering fair prices and providing impeccable service.
The Drivers of Our Growth in 2025
The website redesign and improvements to the customer experience
In early 2025, we undertook a complete redesign of our website. The goal was clear: to offer a smoother, more intuitive, and more elegant experience, just like our products. Simplified navigation, enriched product pages, an optimized shopping journey… Every detail was carefully designed to make it easier to explore our collections and guide our customers in their choices.
This digital modernization has been a real driver of growth. It now allows us to better showcase the benefits of silk—including its positive effects on sleep, skin, and hair—while ensuring a secure and enjoyable shopping experience.
The Expansion of Our Silk Product Line
The year 2025 also marked a strategic turning point with a significant expansion of our product offerings.
We now offer custom-made silk bedding to precisely meet our customers’ specific needs: special sizes, hotel requirements, or personalized projects. This bespoke approach reinforces our premium positioning and our ability to adapt.
We have also developed a line of organic silk-based cosmetics, made in France. These skincare products combine the natural properties of silk proteins with skin-friendly formulas. They are part of an approach consistent with our brand ethos: natural well-being.
The launch of Silk Peak, our outdoor brand
Another major milestone: the launch of Silk Peak, our brand dedicated to silk outdoor products. We wanted to explore new uses for this exceptional material, particularly in demanding environments.
This winter’s flagship product was the cashmere beanie lined with silk, which was a huge success. The combination of cashmere for warmth and silk for comfort and softness offers a unique experience, whether in the city or in the mountains. This success confirms the demand for technical products that combine performance with the softness of silk.
Silk Peak: Silk in Motion
Discover our outdoor silk brand, designed to combine technical performance, warmth, and softness. From cashmere hats lined with silk to travel accessories, explore a new way to experience silk—even outdoors.
Growth That Creates Local Jobs
Two New Positions in Serres-Castet
This strong growth has allowed us to create two new positions at our Serres-Castet facility, where we process all of our orders. We’ve chosen to centralize order fulfillment and shipping to ensure rigorous quality control and optimal responsiveness.
A clear mission: quality, affordability, and direct distribution
Offering the Best in Silk Without Middlemen
Our business model is based on a simple principle: offering high-end silk products at the fairest price, with no middlemen. This direct supply chain allows us to maintain quality control, optimize costs, and foster a transparent relationship with our customers.
We are constantly working to improve the customer experience: detailed advice, impeccable service, and continuous innovation.
Downgraded Products
This year, we also launched a category of downgraded products that has been a huge success. Since return shipping is free at Maison de la soie, we regularly receive returns of products that we can no longer sell as new. We therefore sell them at a reduced price in a special category. These products, which most often have only a minor packaging defect, sell very well. This helps us reduce unsold inventory and waste, which is good for the company and for the planet.
In Conclusion
We extend our heartfelt thanks to our customers, partners, and teams for their trust and commitment. This rise from 253rd to 129th place is, above all, a collective achievement.
The story continues, with the same ambition: to showcase the excellence of silk, combine innovation and elegance, and build sustainable, responsible, and forward-looking growth.
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